RoxTalks: The Podcast for Network Marketers

Social Flow: Turning a New Customer into a Loyal Consistent Client

September 13, 2023 Roxanne Wilson & Taryn Sowa Episode 249
Social Flow: Turning a New Customer into a Loyal Consistent Client
RoxTalks: The Podcast for Network Marketers
More Info
RoxTalks: The Podcast for Network Marketers
Social Flow: Turning a New Customer into a Loyal Consistent Client
Sep 13, 2023 Episode 249
Roxanne Wilson & Taryn Sowa

Looking to harness the potential of instant customer loyalty? In today's episode, we'll uncover the secret of turning one-time customers into loyal, long-term supporters—automatically!

So, how do we achieve this? We'll show you the power of crafting personalized automated emails for your new customers after they've purchased your hero product. These emails will be tailored to each customer's unique needs and preferences, going way beyond the generic messages typically sent by companies. It's a strategy that will set you apart from the rest.

If you've ever wondered how to effortlessly transform one-time buyers into devoted customers, this episode provides both the answers and a practical solution.

But that's not all! We'll introduce you to Social Flow, a program designed to help you establish an automated email system in just three weeks. This system will allow you to maintain consistent and meaningful communication with your customers without the need for constant manual effort.

Ready to unlock the potential of customer loyalty? Join Social Flow now: https://www.roxtalks.co/offers/pz84YFyu

www.roxtalks.co
@roxtalks

Show Notes Transcript Chapter Markers

Looking to harness the potential of instant customer loyalty? In today's episode, we'll uncover the secret of turning one-time customers into loyal, long-term supporters—automatically!

So, how do we achieve this? We'll show you the power of crafting personalized automated emails for your new customers after they've purchased your hero product. These emails will be tailored to each customer's unique needs and preferences, going way beyond the generic messages typically sent by companies. It's a strategy that will set you apart from the rest.

If you've ever wondered how to effortlessly transform one-time buyers into devoted customers, this episode provides both the answers and a practical solution.

But that's not all! We'll introduce you to Social Flow, a program designed to help you establish an automated email system in just three weeks. This system will allow you to maintain consistent and meaningful communication with your customers without the need for constant manual effort.

Ready to unlock the potential of customer loyalty? Join Social Flow now: https://www.roxtalks.co/offers/pz84YFyu

www.roxtalks.co
@roxtalks

Speaker 1:

Welcome to Rock's Talks, the podcast that helps network marketers grow their business on social media. I'm Roxanne Wilson, social media network marketing coach, with nearly a decade of experience in the space, as well as television and radio experience, and a passion to really help you and empower you to be the best network marketer you can be, which means knowing yourself and knowing your brand.

Speaker 2:

And I'm Taryn Soa, your social media sidekick. I run all things behind the scenes at Rock's Talks, While being the right hand woman to Roxanne, I also strategize and manage our full social media plan. So I would love to share with you the tips, the happenings, all the things going on in the social media world.

Speaker 1:

Each week, we're here to give you the latest and greatest direct selling, social selling, marketing, whatever you like to call it. The end game is for you to really understand your business, understand yourself and your brand and to rock it on social media. Taryn up my heart when I'm with you is when we are apart. I feel it too, and I wonder if you heard they're getting back for union later this year. What do you mean?

Speaker 2:

I'm over it. No, just let it be.

Speaker 1:

You see what happens? I didn't. You see what happens. Rock's Talks listeners. These youngsters don't understand the power of a reunion when you're a fan, like I am, and you've been deprived for the 20 years. It is time and they're coming. The band is getting back together and sync is getting back together.

Speaker 2:

I don't want to see men dancing and singing together you do not have to go, it's okay, I will go.

Speaker 1:

That's true About three times at least Okay.

Speaker 2:

They're getting back together for the Trolls movie.

Speaker 1:

You take my seat you go, it's taken, it's taken, but you should take the kids to the Trolls movie. So apparently the Trolls movie is coming out, which I saw the preview when I saw Barbie. For the first time. There's some Trolls movie and the lead in Trolls, named Branch, goes back to his journey and gets back.

Speaker 1:

Okay, you know Branch, you know who plays Branch. I guess Justin Timberlake is Branch and so there's a whole apparently so bada, bing, bada, boom. So he gets back and I saw the preview but I didn't know he played it and I'm like, oh, they're playing in sync song. But he goes back and he finds like he gets back into his old band. Anyhow, this is just increased, all the buzz about how they're getting back together, probably to sing a new song, which means that in 2024, my favorite band of all time is absolutely going to be doing a reunion tour and I will absolutely be there for it.

Speaker 2:

Thank you. Maybe they will gift you a song this time, since I already have mine. You know what? Maybe you get one from in sync.

Speaker 1:

Any song they sing is a gift. This, I promise you, is my favorite song they sing, by the way, which is a beautiful one, anyway that is a beautiful one, isn't it?

Speaker 2:

You know what? I'm driving home to Michigan today, or to Muskegon Michigan today, and I, you know, maybe I'll throw it on and just rock out a little and I'll see if I can get in the hype of a reunion.

Speaker 1:

Put on all the in sync songs and you will. And this message me because you definitely will. You know why? Because there's something about that, it just flows.

Speaker 2:

It just flows. And speaking of flowing, isn't it great? I'm not going to talk about my period.

Speaker 1:

If please don't. Isn't it great when things just flow? You know what I'm saying. Oh, yeah, oh, I know you know it's something else, that not the period that's on, that flows, it's a whole nother thing. Did you all know? Forgive me, but do you know that I got my period the day before I flew out for my wedding? Did I tell you that? Yeah, I did tell you that.

Speaker 2:

Okay, yes, and the exclusive wedding interview that was only given to me.

Speaker 1:

I told you about that, did I? Yeah, anyway, it's all good. Next for the win. Okay, so sorry, all of this is all over the place, but here's the thing. There's been this not only have I always wanted Insync to get back together because they never should have broken up, and JC is the best but I've always wanted something for you all that would help everything jive, that would get your sales in sync in a amazing way, that wouldn't make you have to go back to the streets to keep on getting more customers and you'd feel like it's 98 degrees all the time, because things feel so good. Okay, I'll stop.

Speaker 2:

I can't, I can't, okay. So what is this thing you're talking about?

Speaker 1:

Okay, that you'd be able to turn your customers from like from like a one-time customer and you'd be able to grow with them, like boys grow to men, and you wouldn't always have to look for the new kid on the block.

Speaker 2:

You got any more in there. No, I think that's it Something about Destiny's Child please.

Speaker 1:

No, no, what's that new one? I'm saying, oh, I got one. It's about getting your customers in one direction.

Speaker 2:

Okay.

Speaker 1:

I'll take that one, like, almost like I'm giving an opportunity to go BTS back to school.

Speaker 2:

Back to school.

Speaker 1:

Back to school with me, okay, okay, here's another in all stairs and if you're still listening, gosh, we love you.

Speaker 2:

I'm hoping you guys are entertained by us today.

Speaker 1:

And, in tandem, irritated One or the other. Shout out to Andrea, because Andrea always gets my music references. Okay, so here's the thing. In all seriousness, we've come a long way, baby you. Now y'all are believing in emails. Can I just tell you the amount of people that believe in emails and are reaching out to me? Shout out to Anita, who, by the way, the other day got three orders from her three emails she sent this month. Yeah, it works, it works. Shout out to Mary, who's sending emails, and not only that. And both of them said some people picked up the phone and called them or texted them. In their responses she was like hey, let me go back. Anita used the one that was talking about, like this your summer, what was your summer up to, and stuff. And people wrote her back to tell them all about their summer, like so not only are they getting filled with their opening up, conversation.

Speaker 1:

Shout out to Brittany, who has dealt. She first of all got three. She's like I did three emails this month because she's been building up. She'd never done emails before. She got social emails. She's like, okay, should three. She's seeing that engagement going. These emails are working. So I want to say, because a lot of you are like I don't want to do emails, don't make me do emails, emails, emails, emails, emails work. People are getting that eureka understanding. Oh right, just like Nordstrom sends us emails, we don't mind. People don't mind when they get emails, even if they're about sales things, because they expect that there. That's not a weird spot for you to talk about things. Okay, so now that you understand that, imagine a world where, when someone purchases your hero product, everyone, on the count of three, shout out your hero product, ready, three, two, one, beautiful, someone buys that. Good job, yeah, someone buys that and they've bought it. And you, because they bought that hero product. What's our magical hero product today, taryn?

Speaker 2:

Let's go lash boost.

Speaker 1:

Okay, shout out to RF. When they buy your lash boost, they're like okay, this is my, they buy it. They suddenly get it emails in a nice interval that not only support their purchase, it gives them best tips and tricks and tools, it shows them it. Well, I'm not going to give you all that it does, but it does a lot of great things, Okay. So it increases their want to use the product regularly, because we all know if they're not using the product regularly, guess what they're not going to do. They're not going to get a transformation and they're not going to buy from you again because they have their product. What would it look like if you were able to give those touches to them regularly in a flow and you didn't have to actually go? Let me send out that email. Okay, it's time for me to send out the email. You just set it and forget it.

Speaker 2:

Automatically, automatically. But, roxanne, my company already sends emails once they purchase?

Speaker 1:

Oh, darling, yeah, they do, and most of them are actually put in the promotional or the spam filter, and if they make it to their inbox, they're not reading them because they're not from you.

Speaker 2:

It's just not, and also and that's literally what it's not from you, it's not from you. They're not building a connection with R and F.

Speaker 1:

Do you know how many companies I get product Like? I buy a lot of things from network marketers. I get the company emails. I don't read them, I don't. I'm like, oh, that's from them telling me that's something, they don't know what it. And the other thing is this Like I get them and they're like oh, we now have a sale on a car blocker and I don't use the car blocker, I don't care, whereas we're talking about emails that are really crafted to what they actually bought, which means they care. Another example if I sell wine and I'm like I don't like red wine, I only like white wine, which I would never say that. But I'm getting things talking about like, oh, the new ma back or the new whatever the mare touch, I don't care and I know it's a generic email. But if I'm getting an email from you Taryn, the wine seller in this example and she's only sending me things about white wine because she knows I like white wine, it's brilliant, it works.

Speaker 2:

Here's the problem. It's brilliant, it's taking I say this a lot in other podcasts, but it's you are taking ownership that. This is your business. You are running a business. You get to email them and build that connection without thinking like on a little spreadsheet, like, oh, I got to follow up with them in two weeks. I got to text them and call them and see if they got their lash boost, like it's automatic and it's from you.

Speaker 1:

But here's the problem with that. It's like sounds so great, Roxanne, but it sounds like a big mountain to create that.

Speaker 2:

Yes.

Speaker 1:

We got a problem Houston. We got a big old problem, and if you don't feel like you're tech savvy although we all know you're tech goddesses then it feels like it's even more heavy, even heavier, Excuse me. So here's what I surmise. This is what I have to bring to you right now, just like back streets back, all right. Okay, so we got some socials back, Social flow, and here's the thing.

Speaker 2:

Social flow. Ooh, okay, ba-ra-pa-pa-pa-pa-pa.

Speaker 1:

Social flow is me helping you do this. Literally Three weeks within three weeks. As long as you follow the system, it'll be done and done, and it'll be done in time for the holidays and the new orders you're gonna be getting right now. Okay, so what it looks like. Should I break down what it looks like? Do you think they need to know, taryn?

Speaker 2:

What happens in each week.

Speaker 1:

Yeah, or do we just keep it to ourselves?

Speaker 2:

Yeah, you know I would be curious. I'm a curious gal like that. So if you don't care about this part, go to the show notes and grab the link and just come on in, but if you do care to know what is in it, Then here it is Okay.

Speaker 1:

So week one okay, we're dividing into three weeks. Week one is looks like I was gonna look it up because I wanted to give it to you exactly straight. Oh, this is where I put it. Week one is really about mapping it out, but I had a cute little word for it. So let me I mean cutish, let me tell ya, cutish, not as cute as in-.

Speaker 2:

Getting in sync.

Speaker 1:

Ha, ha, ha ha ha. You know me too well. Week one is mapping out your flow. Literally, we're going to take it and map and plan it out, determine how many emails you need to send, when you need to send them, what it needs to look like Blah, blah, blah, blah, blah, blah. Now you could sit there and try and do this yourself, but I've seen people try like, oh, should I do it this way, should I do it this way? I've got you. I'm literally going to be there with you, helping you through this, giving you guidance, critiques, all the things. Week two we're gonna flesh out your flow. So, map out your flow, then flesh out your flow, and that is where you're actually going to create the things. Oh, you're going to literally do the dang thing. Okay. Now, when I say that, what I mean is you're gonna be flushing out writing those emails. So you might be thinking I don't like to write. Nope, not gonna do. It rocks, you are huge.

Speaker 2:

That's where I'm thinking right now.

Speaker 1:

I'm like, ooh, okay, don't worry. Don't you worry about a thing? Because the emails. This whole program comes with email templates, and if you don't know how good the email templates are, darling people are selling and getting all the things from the emails that we provide.

Speaker 1:

So don't worry, you'll flesh it out. Week two, week three is building it out, because there is a tech aspect of this. I don't want you to have to every time someone sends up okay, it's day five, I need to send this email to such and such. No, we're gonna make it so. It's literally automatic and it's just done. I'm gonna walk you through that step by step, step by step Couldn't help myself, ooh baby so that you have it ready to go, and by the end of that week you're literally gonna turn it on and then be like all right, I'm ready, ready to send it out to the next person who buys your hero product. It's that simple, simple, simple, simple.

Speaker 2:

Love it. I love this. This is genius Cause we on the back end have walked many, a number of direct sellers through setting up flows, and it has been challenging. We've gone through like, okay, what's the best way to do this, and you have a system down now of this is how I'm gonna walk you through and it's gonna feel easy so good.

Speaker 1:

Easier so good. It's gonna feel so good. If you wanna be part of this. The website I don't know if there's a website. I haven't decided yet.

Speaker 2:

Rockstalksco, slash, flow, flow. Or check out the show notes, cause you guys all know that we record before we get like a URL of anything. So just check out the show notes. Don't trust us.

Speaker 1:

Yeah, that's probably best, but it's gonna be amazing. I already have people are like oh my gosh, yes, I want that, cause you know my pro members get everything automatically. So I told them and they freaked out. They're like, what? Yeah, and I may have alluded to some other people as well too, but it's gonna be phenomenal. Dive in and it's gonna start next week.

Speaker 1:

If you're listening to this right when this episode came out, so don't miss out on this opportunity to really be able to get these done and y'all. It's gonna save you time, it makes you more professional and it keeps you in contact with your customers, because you have to realize something. And PSM, by the way, I was actually talking to one of my clients. I was coaching one of my clients yesterday and she said, listen, for her company, she had an amazing amount of sales, but she didn't hit the volume requirement for a certain recognition because they're just buying less. And I said, well, okay, let's awesome, let's celebrate the fact that you still have a lot of them buying, but things change Economy. Whatever you want to, whatever the reason, they're not buying as much.

Speaker 1:

I'm like well, let's go ahead. And I was giving her some tools on how to help them buy more. This social flow does that automatically. You're gonna see, there's little gems and notes in there. You're like, oh, that's how you get them to look at this other product. Or consider XYZ, it's all in there beautifully and I can't wait to dive in with y'all. I'm ready to go. My rest cycle is over and I'm like let's get it, that's what I got for you.

Speaker 2:

Awesome, that's so cool. I love this idea Literally. I'm just finding out about it too, so I think it's amazing.

Speaker 1:

I was gonna say something like thank you, I'll take you in my arms, hold you right where you belong, but maybe that sounds a little weird.

Speaker 2:

This. I promised you that might be an extra price, but on the table.

Speaker 1:

Touche, touche, oh gosh. What's going on with you behind the scenes here? Bear tearing up my heart.

Speaker 2:

Well, speaking of music, all this music you're dropping here I am moving to. What do they call this place Music City Country? Is it Music City USA? It's the music.

Speaker 1:

wait now Live music. Capital is Austin. What is? It's something capital? Now, I don't remember.

Speaker 2:

Right, we should have prepared, but done, done, done. You guys, we are not prepared. I am moving to Nashville, tennessee, nashville, probably maybe while you're listening to this.

Speaker 1:

Oh my gosh, yeah, yeah, this will come out and we'll be starting to move. Do you know? That means that you could actually meet IRL Nancy and Cindy, just name a few.

Speaker 2:

Oh, cause they're in Tennessee. Okay, Nancy and Cindy, I know you're listening. Let's go to lunch.

Speaker 1:

Baby sitters, baby sitters, Baby sitters, oh my gosh even better.

Speaker 2:

How about I go to lunch and you watch the kids? Gosh, I would love to meet you guys. We are so excited. You guys have known, if you've been listening to this podcast for a while you hear me talk about I've wanted to move up since some capacity for a long time and it was just getting the husband on the train and it's been a nice little run cause this summer we've been living in Mackinac Island and we're finally like, yeah, I think it's time let's bigger, better more, and here it is.

Speaker 1:

You're there now.

Speaker 2:

You are there now, Okay sorry, really quickly.

Speaker 1:

It is the you're right. It's country music capital of the world. Okay, that's all right, I was pretty sure it was just country music. It is the country music capital of the world. It's great country music there. You yeah, you've like you made it happen. Now you're moving to a fun place you live in, downtown, julie Brown. Mm-hmm, mm-hmm, we're gonna live downtown.

Speaker 2:

We're gonna get there. We'll be at a hotel for a little while, go apartment hunting and all that, but we want to get a two bedroom apartment for probably like a year and then we'll see what's next from there.

Speaker 1:

I'm so excited for you Adventure, adventure, adventure. And yeah, like literally, she told me yesterday and she's moving in two weeks, boom.

Speaker 2:

Yeah, we don't do things slow around here, like it's boom, bye.

Speaker 1:

Boom, bye, and here we go. Now I'm really excited for you. Congrats, can't wait to see. Nashville is a fun place it is. Yes, I love it.

Speaker 2:

Yes, I'll fill you guys in on it. So always listen to our behind the scenes and I'll keep you up on my Nashville. Maybe I'll be like a country girl. Should I buy boots?

Speaker 1:

Yeah, of course you should. Cowboy boots. I love me some cowboy boots. Hi, my cowboy boots, my favorite ones, vintage ones. I let go because it was like they had bad male juju on them, so I let them go, but I loved the boots. You know, sometimes you're like, okay, that's gotta go, yeah. But I think you should get vintage ones personally, because they're like broken in and they are like this is cool, like get some vintage ones.

Speaker 2:

And I love like the look of like old leather.

Speaker 1:

Yes, same Same, you know. So, okay, yeah, I highly recommend that. Yay, the kids might have a little twang as they grow up.

Speaker 2:

Oh, no, no, no one has a twang in.

Speaker 1:

Nashville Anymore, you're fine. No, nashville, no one has a twang in Nashville, oh they do, yes, they do they're.

Speaker 2:

I mean y'all.

Speaker 1:

I'm gonna be on here, you will be seeing y'all, but I still have y'all from living in Texas. You will. Y'all will happen. If you start thinking fix into, I'll be like where'd you come from? If they fix into, I'll be like okay, yeah.

Speaker 2:

And if I start like saying, hey, you want a Coke, and then give you like a Dr Pepper, like that, I have turned a corner, I have turned a corner, I have turned a corner.

Speaker 1:

I have turned a corner. I've turned a corner.

Speaker 2:

Yay, you. How about you?

Speaker 1:

Let's see, while we're recording this, I'm about to head out of town. We're going to Boston, which really, whenever you're moving anywhere in Mass, you say it's Boston, even if it's not Boston. But we're going to go visit Scott's family, or my family, my in-laws Look at me, we're visiting the in-laws, so we'll be there all next week, so that's gonna be fun. Looking forward to it.

Speaker 2:

Yeah, good time His parents right, his parents.

Speaker 1:

he has some brothers and sisters that are there, and the kids are going to school out there as well too.

Speaker 2:

So yeah, Are you guys gonna have like a little reception or anything for the wedding, Cause I know a lot of like his parents gonna come or do something.

Speaker 1:

We're not. But what we are gonna do is we're gonna surprise them, like his parents, when we're coming. So there's, his brother has like a Labor Day cookout and we're gonna be in the backyard when his parents come in. So I hope we don't give him too much of a heart attack Like hi.

Speaker 2:

I was gonna say, oh my God, please don't give him a heart attack.

Speaker 1:

I know, it sounded like a good idea. Now I'm getting nervous.

Speaker 2:

Yeah, you're like well gosh.

Speaker 1:

You should wear all white this whole weekend I was thinking. I said to my sister I was like Griswold, can I just do like the whole bride thing? She's like, absolutely. I'm like, okay, I'm gonna wear my white. So I'm wearing a lot of, I'll incorporate some other colors, but I'm definitely gonna wear white. It's coming, it's happening all weekend, yeah. I love this Just in case they didn't know, I just got married. You have so much fun. Oh, I'm gonna have fun. Yeah, just in case Might have forgotten.

Speaker 2:

I need to remind them.

Speaker 1:

Yeah, I need to remind them they need to know 100%.

Speaker 2:

You have a year of flaunting this.

Speaker 1:

I do, and I don't think I've flaunted it enough lately, so we're gonna have flaunted some more. It's happening. Let the flaunt come in.

Speaker 2:

Well, you guys, I need to go catch a horse taxi because we are still on the island, so I am gonna go get my horse and buggy. We'll see you next week.

Speaker 1:

Bye, I can't top that. Bye everybody. Bye.

Speaker 2:

Thanks for listening to another episode of Rock Talks. We would love for you to help us get this message out to other network marketers. If you could follow rate review wherever you are listening to this episode, we would greatly appreciate it. And hey, if this episode speaks to you directly, take a screenshot of you listening on your device and post it on Instagram Stories. Be sure to tag us over at RocksTalks.

Speaker 1:

Always remember you're not ahead, you're not behind, you're exactly where you're supposed to be and we'll see you next week for another episode of RocksTalks.

Network Marketing on Social Media
Automating Customer Emails for Business Success"
Plans to Move to Nashville
Getting Ready to Leave the Island