RoxTalks: The Podcast for Network Marketers

Gearing Up for Stellar Fourth Quarter Sales

October 04, 2023 Roxanne Wilson & Taryn Sowa Episode 252
Gearing Up for Stellar Fourth Quarter Sales
RoxTalks: The Podcast for Network Marketers
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RoxTalks: The Podcast for Network Marketers
Gearing Up for Stellar Fourth Quarter Sales
Oct 04, 2023 Episode 252
Roxanne Wilson & Taryn Sowa

Are you ready for some fourth-quarter magic? Prepare to be swept away as we reveal tactics to grow your network marketing business on social media like never before. Haven't spoken to your customers in a while? No worries, we've got all the strategies you need to rekindle those relationships right here. Remember, the fourth quarter is when you get to turn the year around, so let's make these last 90 days count!

Black Friday is nearly upon us, and we're going to help you maximize your sales like never before. We'll be sharing our favorite techniques for bundling products and sticking to tried and tested items. And remember, it's okay to fail, it's all part of stepping out of your comfort zone and shooting for the stars.

In this episode, we'll be also sharing our experiences and tips on safe transactions, spotting scams, and why cash is king when selling online. And before we wrap up, we'll be divulging our secrets on how to effectively and securely promote your network marketing business online. So let's gear up, embrace the fourth quarter, and take your business to the next level!

www.roxtalks.co
@roxtalks

Show Notes Transcript Chapter Markers

Are you ready for some fourth-quarter magic? Prepare to be swept away as we reveal tactics to grow your network marketing business on social media like never before. Haven't spoken to your customers in a while? No worries, we've got all the strategies you need to rekindle those relationships right here. Remember, the fourth quarter is when you get to turn the year around, so let's make these last 90 days count!

Black Friday is nearly upon us, and we're going to help you maximize your sales like never before. We'll be sharing our favorite techniques for bundling products and sticking to tried and tested items. And remember, it's okay to fail, it's all part of stepping out of your comfort zone and shooting for the stars.

In this episode, we'll be also sharing our experiences and tips on safe transactions, spotting scams, and why cash is king when selling online. And before we wrap up, we'll be divulging our secrets on how to effectively and securely promote your network marketing business online. So let's gear up, embrace the fourth quarter, and take your business to the next level!

www.roxtalks.co
@roxtalks

Speaker 1:

Welcome to Rock's Talks, the podcast that helps network marketers grow their business on social media. I'm Roxanne Wilson, social media network marketing coach, with nearly a decade of experience in the space, as well as television and radio experience, and a passion to really help you and empower you to be the best network marketer you can be, which means knowing yourself and knowing your brand.

Speaker 2:

And I'm Taryn Soa, your social media sidekick. I run all things behind the scenes at Rock's Talks, While being the right hand woman to Roxanne, I also strategize and manage our full social media plan. So I would love to share with you the tips, the happenings, all the things going on in the social media world.

Speaker 1:

Each week, we're here to give you the latest and greatest direct selling, social selling, network marketing, whatever you like to call it. The end game is for you to really understand your business, understand yourself and your brand and to rock it on social media, tearing up my heart when I'm with you because when you are a part. This is my Nashville accent. Ooh, I like it. Yeah, you Nashville girl woman. Thank you, how you feeling I'm?

Speaker 2:

feeling tired, exhausted and also excited. Like I'm ready, I think we're going to explore a little bit more today.

Speaker 1:

Nice, nice. I hope that if you are listening to this podcast and you live in Nashville, that you're rolling out the Nashville carpet for our tear bear, tearing up my heart. Who is a Nashvilleian?

Speaker 2:

Yes, I've gotten some messages. People are like we should get together and I'm like hold on, I got to get a house, like an apartment, like this sounds great, I love you. Thank you for the hospitality. I can't breathe. I will circle back.

Speaker 1:

Southern hospitality. Nothing else like it out there Amazing. Well, while we're running and rolling and going and I'm glad you're excited to be there and we're happy you're there it's like a new era of Taren and it's like perfect that it's the end of the year, that this is happening for you. You know what I'm saying, Vern? Yeah, October.

Speaker 2:

The final quarter is here, the final countdown, and I am not. I'm not just coasting through, guys, I'm rocking my end of the year. So are you guys?

Speaker 1:

Oh, that's a good question. If you didn't know, and if you're listening to this right, when it comes out it is the beginning of October, which means you literally have three months. Or also called the final quarter. You think about football which football's back baby? And like when you look at that fourth quarter, magic happens. In the fourth quarter you could be losing the whole game. Doesn't matter, what happens in the fourth quarter is what matters. Win that quarter. Man. You know, I'm like my ASU. I grew up there. My dad is my dad's oppressor and Dean there now. Anyhow, last you know, you think about this. I was watching the game and they were winning against. I don't remember who it was up until the fourth quarter, and then nobody cares how they did. Yeah, the Cardinals. No wait, it wasn't ASU. I take it back, it was the Cardinals. But the Cardinals were playing like they were an ASU team. It was the Cardinals this week and I'm like what they're winning? It's like, nope, they're not. They're playing New York, one of the New York teams.

Speaker 2:

Happened to my team as well. It was. It was rough and the lines that I'm losing they were doing so well. That's what the Lions do. They are fourth quarter letdown. Yeah, yeah, gosh every year.

Speaker 1:

But you know what the opposite of a fourth quarter letdown is. It's like the Patriots back when they had Brady, they would be like down and like oh my gosh, and it's like there's two minutes to go or there's 20 seconds to go. No way he can get 10 points and the MRF would get 10 points.

Speaker 2:

Boom, like it was. It was like the field opened, yes, and he just got those points and I stood still yeah.

Speaker 1:

So if you're thinking, oh my gosh, I'm the person who's getting slammed third quarter, one quarter, two quarter, three 2023 has not been good to me. Guess what doesn't have to be the fourth quarter is all that matters. So pick yourself up from your bootstraps, dust off the dust, dust off the naysayers, the fear that I can't do this. This sucks. I told you it wasn't going to work. That is all bullshit. It is now time to focus on the last 90 days, and I, we are here to tell you magic happens in the last quarter, in the fourth quarter.

Speaker 2:

So what's you gonna?

Speaker 1:

do what you gonna do. I'm gonna shoot.

Speaker 2:

I don't know that one. I'm not sure we're going at this song. I'm like no, he doesn't know. Shoop.

Speaker 1:

Oh, that was like shoot, shoot. Oh, my goodness, that one, You're Paul and Mary and I, just so. It's funny like I got all like animated and then something just died my what died? Power went out on something my AirPods.

Speaker 2:

Hopefully you guys can still hear us. We're still here, we're still giving you. What we're not calling is your holiday plan.

Speaker 1:

Yeah, we don't call it that. Y'all don't want to talk about the holidays, it's fine, but the last 90 days are huge. Mchugh, a couple of tips, okay, do you want some tips? Is that okay? Yeah, let's just some tips. Okay, tip number one I don't care if you haven't talked to your customers in a while, I don't care. Don't feel the guilt or the shame. Time to talk to your customers. There's too many people that I'm like okay, quick, okay, talk to your customers. Yeah, I'll do it. I'll do it next week. Do you do it? No, I didn't talk to them Y'all. They are your resource. They are, first of all, they're your walking billboards, right, but they're people who are going to buy more from you. They're people who might want to buy for other people or give you referrals. Start talking to your customers again. See what they need.

Speaker 2:

See what they love, engaging with them or going straight for the sale.

Speaker 1:

Well, it depends on where you are in the relationship with them. I think you need to engage with them, of course, first Engage with them and then roll from there, but it's time. You can start those conversations right now, and it can also be listen. I'm planning my holidays and I just would love to know what kind of things would you like to see? What kind of specials speak to you? Next thing I like that, you like that. The next thing is this and then bike wait, let me go back Bike, communicating with them, talk to them. If you've been pussy-fitting around on your emails, get the emails rolling and going. You have time to make it matter.

Speaker 2:

Start comparing and you can start with talking about what's been going on in your life and then ease in, so it's okay if you've been gone for a little while. Hey, here's what's been going on in my world.

Speaker 1:

Absolutely Get your emails going again. All right, get the communication rolling and going with them. If you have a bunch of emails contact, such like I have these people I need to add them. Add them, get rolling on it. We just started social flow this week and it's really exciting to just see everyone in it and their excitement about what kind of email workflows they're going to make. So it's automated, they don't have to worry about it, and then you can nurture.

Speaker 1:

The next thing I want to tell you is this when you start thinking about specials and things, be strategic. Think about who your audience is. Don't offer a sale. I heard this earlier. I'm like, oh, my gosh, this is so you're right. Don't offer a sale or a special at the beginning of the month or the end of the month. Why? Because people are paying bills, and so if you're like, oh, get the. This is this, like, oh, that's great, but I need to pay my bills first. People are paying mortgages or rents, so they're not necessarily going to be apt to like spend If you notice like wait, they're not spending money because they're like I got to pay these things first and even if they have the money, they want to make sure that their their account balances before they then go play around. Yep, yeah. So consider those times like the second or third week. Do things on payday Friday as opposed to offering it on random other days, because payday Friday people are like, yeah, let's go baby.

Speaker 2:

Yep, they're rewarding themselves after a long week. Oh, I'm ready to get my skincare or my new leggings. Yes, before the bill takes it away 100%, exactly.

Speaker 1:

The other thing that's important, too is I know we're always excited about new products, but understand that when you start thinking about your like Black Friday sales and things, if it's on a new product, they're probably not going to buy it, mm hmm, I feel like you can tie it in with a good tried and true product and then you get XYZ new for free or something.

Speaker 1:

Yeah, so that they're trying. I think that's brilliant, like maybe it's a sample of the new thing and that. But also, don't just put on, sell your crappy ass stuff. There's a reason. People didn't want it in the first place. If you give me a pile of poo and you're like the pile of poo is free, I'm still don't want your pile of poo. You keep your pile of poo over there. So if you want to move the pile of poo, maybe you move it together. This goes to those. You have a lot of inventory that you're sitting on. If it's something you're like nobody likes this flavor or whatever then don't actually put that on sale. Give the thing the thing they want and when you bundle it, that with the, with the flavor they don't like, getting it out the door Then you're making money that way. Okay, and yeah, you're like, but wait a minute, I could have gotten full price. No, you need to move inventory. Move the things.

Speaker 2:

Yeah, I feel like we needed to do a whole episode on how to get you guys ready for Black Friday.

Speaker 1:

Only if you're going to listen to it.

Speaker 2:

Yeah, we are jazzed about the holidays and we put one out there and that those are usually our least performing episodes.

Speaker 1:

So if you want to hear holiday stuff, you need to tell us, because otherwise it's not happening on a podcast. No happy holidays this year. Nope, nope, no holidays.

Speaker 2:

We need to. I want to hear this for three more months Like come on guys, not the people have spoken, they do not care. They scratched that. Okay, next tip what do we got?

Speaker 1:

It's okay to fail. In fact, as my trainer says to me, go to failure. And it pisses me off when he says that If I'm doing reps and I know I'm about like I will start and I won't do a full rep, I'll do kind of like half of the actual movement because it's heavy. And he's like go for failure. And he said to me women do not like to go for failure. It's like all my male clients, they'll go to failure. And then failure. Then they drop the weights. I'm like, yeah, but the one they drop it means they shouldn't have had it anyway. He's like no, go to failure, it's better for you to do five reps really well and not get that your arm up for the sixth Then to do, like you know, 10 of them, but they're just so, so and it's.

Speaker 1:

It's a thing where we don't like to fail, ladies. It is a thing we've been taught not to fail. When you were little and you fell down, you were, someone scooped you up and then I said don't worry, you don't have to play that game anymore. You fell down. When a guy falls down, get up, you're fine, keep moving, get back in the game.

Speaker 2:

Exactly.

Speaker 1:

They learn that failure is okay and we learned that failure is not okay. Problem with that is then we don't try things, and you know what happens when that little boy falls and he gets back up, he figures it out faster. We just go. Okay, we're going to go do knitting instead, because we couldn't do, we fell. So Tell yourself you're going for failure because you have no idea what you can accomplish if you go, go, go.

Speaker 2:

Yeah, that is very true and it's like it's going to push you out of your comfort zone, but then eventually that is that new area is going to be your comfort zone. Yes, You're not going to get outside and get to those big goals that you want if you don't take your finger out a little bit and you probably feel feeling as good I feel all the time.

Speaker 1:

For sure. So go for failure. But if you think about like, if there's a God, I went for failure. You'd be surprised at what you accomplished along the way.

Speaker 2:

Instead of just doing little fluffy tasks in your business that make you feel accomplished, but then it does not result in sales.

Speaker 1:

Exactly, exactly. I'm seeing that a lot.

Speaker 2:

It's just jumping my hide Busy being busy, I mean, I feel like that is women too. It's like, oh, but I've been doing stuff all day for my business. I've been doing things, but are you doing the things that are moving the needle? Are you doing the things that make you uncomfortable? Are you going for failure, or are you just checking off the things that you?

Speaker 1:

know you can do comfortably Exactly. And are you doing income producing activity? Are you moving, like you said, things around? I might well. I got to do this and I do this. Well, I'm going to work on this. Oh, it might be cool to make this. I love lifetime learning, Don't get me wrong. So that's awesome, but if you really have a goal, it's the fourth freaking quarter. Let's do it. That's where you see all the trick plays and all those. Did you see that they could have failed with it, but they didn't because they tried. Just trying is not failing. That's all I got.

Speaker 2:

Set up. You got in there today. Those are some three solid tips, you guys, that you can walk away and feel pretty confident for Q4.

Speaker 1:

Yeah, they're all like practical somewhere, like mindset. It's all there wrapped into one. You got what you needed you know what I'd love for you to do. Will you please, please, go ahead and message us on Instagram at rocks talks. Let us know something you're going to do to make this fourth quarter a good quarter.

Speaker 2:

Yeah, just going to cheer you on.

Speaker 1:

Yes, love that. So behind the scenes for you, missy.

Speaker 2:

All right, guys, I am in Nashville. We landed on Sunday night, it is now in Tuesday and we're staying in a hotel. I'm getting so many questions about like where are you staying? Where are you staying? We get to stay in a hotel for a whole month, so 30 days. We are at the embassy's when.

Speaker 2:

Okay, well, I mean, I'll say that's where we are. You follow me on Instagram, you're going to find out. So we're here, which is nice. The company is putting us up here and now I am apartment hunting. So I went and looked at our first apartment yesterday and I brought my demon children and they lived up to the title and it was embarrassing. And I've got four more I'm going to see tomorrow Exciting.

Speaker 2:

I'm bringing a friend. This time my girlfriend is driving in. She was about an hour away and she's going to help me wrangle these children, kids.

Speaker 1:

It's fun to look at like models and stuff. It's so much fun.

Speaker 2:

It's so fun and I you know you can look online, but then when you actually get in person, you just get a sense of the space and, like the one we went and saw yesterday, I'm like it wasn't an instant. Yes, so to me I'm like I think it's an all.

Speaker 1:

Yeah, I think it's a no. Yeah, I will say, the last place we lived, a sight unseen, I picked it. Yeah, I've done that and it's been a wonderful.

Speaker 2:

Where you're living now.

Speaker 1:

Yeah.

Speaker 2:

Yeah, See, I did that when we lived in Chicago and then we ended up like the first neighborhood we lived in was really weird. So this time I'm being strategic, like walking around the neighborhood, like really looking what's around and not just falling for like a beautiful place online.

Speaker 1:

So you have kids, so it's different than as well too.

Speaker 2:

Exactly and like, yeah, we don't know how long we want to stay here. So I'm like I want to pick a good neighborhood, feel pretty good about it, and then maybe we move on. I don't know, love it, so that's me. How about you?

Speaker 1:

We went couch shopping this week because I love the cloud couch. Have you ever sat on the cloud couch or seen the restoration of hard work couch when we lived in Austin? One of my I have seen it.

Speaker 2:

Okay, I'm not sat on it.

Speaker 1:

Okay, so one of my dear friends was the gallery directors, what they call them, at the restoration hardware at the domain in Austin, and I remember when they made the four stories. There's amazing. Cloud is beautiful. It's not my steal off to sit on because it's too far back and it just, but I love the cloud. The cloud is also like 10, 12 thousand dollars Maybe. Yes, yeah, yes, I remember looking. Yeah, I mean that's not like my goal of how much to spend on a couch, but because I said I want the cloud couch, it's like everyone is finding me on the Instagram and Facebook and all the places. And so one of the places, seventh avenue. They happen to have a showroom here in Orange County which is so cool.

Speaker 1:

Because my thing about getting a couch online is great, but if it doesn't feel right, then that's a bummer, right and sitting on. I know you bought a couch online before it's scary and scouting body types, all the things. So we went, we had an appointment on Sunday and we sat out. We fell in love with it. So we know our new couch and I've always wanted, like, a white couch.

Speaker 2:

So a white couch, wow, wow. So you ordered one or you're still deciding.

Speaker 1:

You're finalizing the color and then we will order it. Okay.

Speaker 2:

That is so funny because when I was couch shopping I was like I want black. So we are completely opposite on the color spectrum here. You know white, I would love a white couch, but it's a different. I'm messy. It's not even the kids I am messy, I am a messy eater.

Speaker 1:

Well, this one, you can literally spill wine on it and rub it off. Okay, and it's eco friendly and you can take the like this things off and clean the wash it, which is awesome.

Speaker 2:

That's what we got to. I was like I want one that can come off. You can wash it.

Speaker 1:

Not that I'm going to wash it, but my husband will yeah.

Speaker 2:

No, my cleaning lady. She was like. You want me to clean your couch?

Speaker 1:

Yes, Nice, also I'm I'm dabbling into Facebook Marketplace. Have you tried Facebook Marketplace?

Speaker 2:

I just sold a stroller on there last week.

Speaker 1:

Is that where you? Okay, so I, I sold one. It's a little nerve wrecking, I don't mind telling you, because a couple of things they're going to have to come to my place for when I'm selling my Peloton, the whole time behind me is going away. I know this is an agreement that I made with Scott a few months back and it's like I'm not using it. I feel like it's still been worth. It gave me life during COVID. I don't think it was a waste at all, but I agreed.

Speaker 1:

Since we're just rearranging and redoing stuff, it made sense to go ahead and sell it. But I had all these offers, but someone like your fake person, but some of them. I think you're okay, but do I want you to come to my house to pick it up? So I finally a girl, yay, because they're all guys a girl, it just keeps coming people wanting it. She's coming over, I think, today to buy it. But she was like, will you take $100 less? I'm like, yeah, I didn't think I was going to get what I was going to get for it. Yeah, so she's coming by today with her boyfriend tonight to pick up the, pick up the, and then we're selling the couch.

Speaker 1:

Of course I'm just going to put a bunch of stuff and get it. I want it all gone, yeah.

Speaker 2:

See, so we got, I put the I put two strollers on because we got rid of a lot of stuff at our house and I was like, do I gamble around with listing it? And the first one, I almost got scammed. It was a real person, had a real Facebook account. And then he was like, yeah, I want it. And then was trying to send me like money via Venmo and then sent like a fake email that it didn't go through. And it was just and I'm like, hey, no, I'm done. Like I'm sorry, this is weird, it's just weird Friend, kate, and in the Rockstar community.

Speaker 1:

I just talked to her yesterday and she was like, oh, because she sold all her daughters things on Facebook Marketplace and she was giving me some tips and I did some research as well too, just so you know like a couple things never give them your phone number, ever, because that helps them, like, be able to fish you and get your information. If they send you a verification code, like or send, don't ever send them a verification code. Don't do the whole. I'm going to pay you. I need to pay you in advance. No one should ever buy.

Speaker 1:

Why would they buy something without seeing it and pay you for it? That doesn't even make sense. Don't do that because there's a whole scamming thing with the bank and if they would try and Venmo you or Zell you, that's scam, scam, scam. Take cash, cash, take cash. So like cash only. I'm like I was surprised that Facebook and Marketplace amount offer up as well too. I'm like I'm surprised they're okay with it. They don't care. So they're like they encourage you to do cash. So I'm saying cash only, come on down.

Speaker 2:

Yeah, that's probably good. I wish we would have listed a few more things. It was just. It's too. We were in a time crunch because I'm like I don't want to deal with people coming over and then what if they don't like it? I'm like I don't have time for that.

Speaker 1:

Yeah, understandably, but hopefully it goes well for you. It's going to go very well, I've already decided. So she's coming with her boyfriend. They're coming today. I said it has to be today because I'm going out of town. So here it comes, take it or leave it.

Speaker 2:

I said take it or leave it Roxanne's on the news Peloton. I was trying to think of a title Peloton scam.

Speaker 1:

Why would you say that? What's wrong with you?

Speaker 2:

I don't know Wouldn't be great. It is going to be great. You'll be fine. You'll be fine. The real ones, the people who show up, are like their normal people.

Speaker 1:

Well, I was able to look at her profile. They'll say if someone just started Facebook profile recently, I'm like who starts one recently? That's weird in itself. Yeah, you should be on there for at least 10, 20 years At least. We've had these babies forever. Yeah.

Speaker 2:

All right, you guys, take these tips and run with it. Don't forget, we want to hear.

Speaker 1:

End zone. You got this Super bowl. You don't have to say that, oops, anyway, it's copyrighted. You can't just say the word I did, oh yeah.

Speaker 2:

Super serial bowl. There we go. There you go. Bye guys, bye everybody. Thanks for listening to another episode of Rock Talks. We would love for you to help us get this message out to other network marketers. If you could follow rate review wherever you are listening to this episode, we would greatly appreciate it. And hey, if this episode speaks to you directly, take a screenshot of you listening on your device and post it on Instagram Stories. Be sure to tag us over at Rocks Talks.

Speaker 1:

Always remember you're not ahead, you're not behind, you're exactly where you're supposed to be and we'll see you next week for another episode of Rocks Talks MUSIC.

Maximize Last Quarter of Year
Black Friday Sales and Embracing Failure
Buying Couches Online & Selling on Facebook
Super Bowl and Rock Talks Promotion