This is the second episode in our series as we take a closer look at your personal identity and encourage you to think about how others perceive you. You'll walk away knowing how it can profoundly impact your success in your business.
Ever wondered about the hype surrounding Canva's latest AI features? Join us as we dissect what this means for the typical user and whether it's all smoke and mirrors. We discovered that while these features are intriguing, they seem to muddy the waters and detract from Canva's original branding ethos.
Switching gears, let's dive into the concept of your "zone of genius" - your unique strength or ability - and how it can skyrocket your social media branding. We'll guide you on how to tap into this zone, create authentic content, and captivate your audience, even if your genius zone seems unrelated to your product or service. Expect to gain valuable insights whether you're a network marketer or a small business owner, as we navigate through these topics and more.
This is the second episode in our series as we take a closer look at your personal identity and encourage you to think about how others perceive you. You'll walk away knowing how it can profoundly impact your success in your business.
Ever wondered about the hype surrounding Canva's latest AI features? Join us as we dissect what this means for the typical user and whether it's all smoke and mirrors. We discovered that while these features are intriguing, they seem to muddy the waters and detract from Canva's original branding ethos.
Switching gears, let's dive into the concept of your "zone of genius" - your unique strength or ability - and how it can skyrocket your social media branding. We'll guide you on how to tap into this zone, create authentic content, and captivate your audience, even if your genius zone seems unrelated to your product or service. Expect to gain valuable insights whether you're a network marketer or a small business owner, as we navigate through these topics and more.
Welcome to Rock's Talks, the podcast that helps network marketers grow their business on social media. I'm Roxanne Wilson, social media network marketing coach, with nearly a decade of experience in the space, as well as television and radio experience, and a passion to really help you and empower you to be the best network marketer you can be, which means knowing yourself and knowing your brand.
Speaker 2:And I'm Taryn Soa, your social media sidekick. I run all things behind the scenes at Rock's Talks, While being the right hand woman to Roxanne, I also strategize and manage our full social media plan. So I would love to share with you the tips, the happenings, all the things going on in the social media world.
Speaker 1:Each week, we're here to give you the latest and greatest direct selling, social selling, network marketing, whatever you like to call it. The end game is for you to really understand your business, understand yourself and your brand and to rock it on social media. Taryn, it's tearing up my heart. You said something before we started recording and I'm like, no, you did not say that, but I was so glad you said that you mentioned Canva.
Speaker 3:Oh yes, canva, the new magic experience, magic, magic magic.
Speaker 1:Uh-oh, it's magic. What did you think about their whole debut earlier this month on this? Like brand new Canva.
Speaker 3:See, I was so excited I blocked the time. They did like this whole thing. I double booked myself. I had a meeting so I didn't go.
Speaker 1:You didn't miss anything. I was kind of irritated with them because I said like they scheduled the time and for me it was nine o'clock Pacific time. There was nothing. It was just if you open up Canva. It was suddenly look at what we have. And I asked I opened up Canva before that because I needed to do something and it was already there. Like last year, they did like a conference right, not a conference, but like a Zoom hall. They didn't. That's what I thought it was going to be.
Speaker 1:That's what they made it look like. And so some people because I went to their Instagram because I'm like did I miss something? And people are like wait, what was this Like? Why didn't you do a little pizzazz where you demonstrated, like you physically demonstrated the changes and like feedback? We'll take that back for next year.
Speaker 3:I was like okay, canva you can't just roll out all that. All this AI stuff Like I am a component of I like AI. You know this piece of it I like, but also it's everywhere. It's almost overwhelming of like. You need to show me how to use it.
Speaker 1:It's like when guacamole was popular, which is always popular in my world, but for a while they're like everything had with guacamole and it was like but you're putting it with something that I don't know if I want avocado ice cream or guacamole ice cream Like, did you think about how to put that together before you decided it was available? And I love that.
Speaker 3:Macha. Right now, macha is like with everything Macha ice cream, and I'm like huh.
Speaker 1:You know, I think that it on your side of the world, california, was a little faster with all those things.
Speaker 3:Like oh yeah, you get it after you guys.
Speaker 1:Yeah, I hear that. I remember when Macha was like good as Macha, macha, macha and like okay, but what? How do I put Macha on my steak? I don't get it.
Speaker 3:I just want Macha in my drink, that's it, and we just can. We let it be there, let it be in its zone of genius.
Speaker 1:Macha owned business. That's right. He said puns are the lowest form of comedy, by the way. So I thought but what you? Okay, we became a thing and you said zone of genius. What made me laugh about that is because Canva is doing the most, and so it's kind of like what is Canva's zone of genius? What is Canva's like? Who the heck is Canva?
Speaker 3:Yeah, I don't know anymore because it used to be like all designed. But what I from the little snippets that I did see that they rolled out, is you can put in your brand voice now and then it writes stuff for you, yeah.
Speaker 1:And I try and put it in the lens of for small business owners and network marketers and I was like, well, canva, that's cute, but who, first of all, or firstly, as I like to say these days, like if you have your social media, like all of your posts, let's say you put all your Instagram posts inside of one file and you actually have text somewhere on them, you can have it magically, change it into a blog or a summary. But you and I know certain social teams. We have like logic, we have words, we were very strategic about how we design, so that works, but you and I know most people don't.
Speaker 3:I was like okay, no, no, most people, anything.
Speaker 1:It should be the other way around, where if you wrote a blog, it'll make a bunch of social media captions, yeah, and it's not really like that, although there is something where you can put in like five words, like low talks, living, and it will like make posts. Or I put it in a book title and it was like it's the best book and it makes different posts and changes. But I was like, okay, you're doing so much Canva just so you can say you have AI, that I don't remember who you are anymore. This is why I do not train on Canva. I've said this for years, like there's too many nuances and too many ways to do it. I will not train people on how to use Canva, I'll send them somewhere else to do it.
Speaker 1:And now, even more so, I'm like, oh my gosh, but it seems to me like a big black hole where people can get stuck into it. And there's no like what was the point or what can Canva do? And I actually met with people like what can these new things in Canva do to leverage my business? And I was like, okay, and coach them. Like what's your social media plan? What's your funnel? Okay, based on what your funnel is, to get people to join your business or buy your product.
Speaker 1:Canva and the things that you know that you need help with Canva is not going to help you with that. So I think I agree, you know, I think it's a good segue into what we were in talk about today, which was like you need to know who you are, because I think Canva doesn't know who they are and, as a result but they're Canva right it's going to cause people thinking who are thinking this is going to make my life easier to spend more time as a time suck and not get the things they need to get done to move their business forward.
Speaker 3:Yeah, it's not as simple as it used to be. They're trying to be Walmart over there and you can't. We don't recommend you do that in your business either.
Speaker 1:Oh unless you're actually one of the Waltons. Stop, the Waltons were Walton, right? I think so, but there's a TV show with the Waltons too, and now I'm really confused, because it was like a house with pre-waltons.
Speaker 3:I haven't looked into Walmart. You know family history or why it came about.
Speaker 1:Well see, now that you live in Nashville, I think you need to get on that. Because it's the South and the Walmart's like Oklahoma, Texas, I'm sure it's Tennessee as well too.
Speaker 3:Oh interesting, no pass, I'm not a Walmart fan.
Speaker 1:I'm not either Never have been living in Waco like sick and bears. That's all you had there was back then. This was before Chip and JoJo made it a place on the map and so you could only get your stuff at Walmart, and I hated it then and I hate it now. And I hated it then because it did matter what time you went, there was always a freaking line to leave, always Like what, what, what, why? Why are there no checkers at the beginning, at the front? Why?
Speaker 3:And the few times I've gone last year's 50 and then they'll have one open one.
Speaker 1:And it's still that way, though I had to go there for something and it was only the salsa. That was Costco with me, me fall in love with it, and then they just wiped it off the map and it was at the Walmart. I'm like, ok, I'll go to the Walmart. There's only one Walmart in my orange Can't hear it like it's a little one, it's actually a pretty one, orange County, but I same thing, fricking one line. I'm like I said I can't forget it. The salsa is not that good. I'm out.
Speaker 3:It was like a walkout, just kidding.
Speaker 1:That's what you said. Throw the money here it is. Here's $20. I'm out.
Speaker 2:I don't have time for this.
Speaker 1:OK, so we're talking about branding who you are, although I guess Walmart does know who they are, but that's a whole mother. We're not talking about Walmart. If you like Walmart, we're sorry, but not everyone likes everything. We don't like Walmart, it's fine, we can still be friends. Who are you? We got to figure out who we are before we can actually portray that in a brand, before we can actually portray that with words, with images on social media and, by the way, social media is so noisy I don't know if y'all noticed it is noisy even if you have an unmute in dark mode. But if you aren't clear about your brand, you're going to get lost.
Speaker 3:You're going to get lost and you're going to get burnt out because you're not going to know how to show up.
Speaker 1:Yeah, yeah, for sure. So I actually was meeting with someone. You know I was doing those. I did those little like hey, I'm doing coaching call, come on down. I did 20 free ones, right. And this woman I never met before came. She's like I've been watching you. She's like I keep an eye on you. I'm like, ok, all right, that's awesome. And she was like I get overwhelmed with what to post on social media. She's like I know you said that thing about pick one thing, but I haven't picked that one thing yet. And so we were kind of talking through that and she said, ok, but now that I picked that one thing, I don't know what to say, and I think that's why I get lost on social media. And I was like I told her I'm going to send you some stuff, but there's a lot more Like she's got to figure out herself before she can even go. And yeah, I'm like 20 minutes Not enough, even before she can.
Speaker 3:Yeah, yeah, no, I get it. It's like OK, guys, you are sitting down and you're ready to start showing up on social media. Like I'm ready, I'm going to grow. This is I'm using social media as a tool. We're talking about like what you kind of need to do before you even get there.
Speaker 1:So, and the first thing is you need to know your zone of genius. Your zone of genius. We all have a zone of genius. I don't anything like I don't have anything. Yes, you do. There's something that you either love to do You're better at that than anyone in your family you are obsessed with knowing about it. It's maybe you were trained in it or give a skill in it. You have something. Ok, I didn't say you need to be the best of the best. You do not need to be the Simone Biles goat of it man. She was so good, but you do have a zone of genius and I want you to lean into that zone of genius Because if it's going to be something that you're going to be known for, don't you want to like, actually a like it and have an understanding of it? You don't have to learn something brand new. You have a right that's.
Speaker 3:I see people burn out. There is like they're like okay, my zone of genius is going to be movie directing. Do you know anything about movie directing? No, but I can learn it. Okay. So now you can't start for another two years, because you're going to be learning about movie directing. Like what, what can? What is your zone of genius right now?
Speaker 3:Right now, hey, braxton, you're really good at picking this out of people too. When you, whenever, every time you like, meet with our like social teams, people, or like you've done it to me that you're like no, that's, that's it, that's the thing right there, because sometimes we can't see it, you know it's not, so it comes so naturally to us. Like you don't see, like, oh, I guess I didn't realize. I'm really good at hair. I just thought everyone was really good at hair.
Speaker 1:Yeah, yeah, exactly, we dis or D, not dis. We devalue the thing we are a genius about because it does come naturally to us, because we do have an interest in it and a passionate, or we're just better than most people at it. Yeah, you need to ask yourself what that is, and it's okay if it has nothing to do with what you sell. I promise it's okay. It's okay. I mean it's okay because I think that we think okay, I love that I'm going to sell lash stuff, so I have to like love lashes. No, you don't. You need to find your zone of genius, because that's who you truly are. If you put something else on like movie director, like you said and then you start walking around with an accent and your arms are big and you're like and guess what, it's going to seem really fake and people will know and be able to see.
Speaker 3:Should they tie together, though, to some extent?
Speaker 1:you know, I'd love it to, but I think if we're really starting at the very beginning with no judgment, you need to figure out where your zone of genius is, even if it has nothing to do with you, with what you're going to sell. I'll be honest with you. You might realize, well, by the hell, am I not selling something else? Then that might come to you where you're like I'm not selling the real thing I should be, which that could be the answer. It really can be. Or you have to ask yourself what, if this is my zone of genius, if I love being a vegan, why did I decide this? This beef jerky was really important. And then have that conversation with yourself and see if. And if it doesn't, if it is vegan and beef jerky, then yeah, maybe you need to switch. Maybe you need to sell a vegan type of the jerky. You know, with the jerky I'm like, oh my gosh, for the love of Pete, if you're one of the jerky, then you should just eat the beef anyway, or the turkey. So I'm holding that. So also, you need to know when you, once you've very own genius, you need to ask yourself what's your say for it. And I said this attorney should give you this. Look like what my point is like.
Speaker 1:You need to know what is the thing that you don't feel comfortable talking about. There's something that you, for whatever reason, it's awful it's. Maybe it's your kids, maybe it's your, your personal life in some way it is okay. Your zone of genius is big enough that you can don't feel like you have to put your dog on online. If you don't want to see your dog, right, it's totally fine and I'm using lighter things. But it could be it whatever it is. Maybe it is your work, maybe you can't like work, can't know you're doing this, or they don't want to like whatever, it is Only fine. But you need to identify that and make that clear so you know that you stay off of that, that that path, and don't let anyone tell you have to talk about it, you don't Okay. And then, lastly, when you figure this out, you need to take it and have a gut check with someone who's supportive of what you're doing but is not in your network marketing company.
Speaker 3:Keyword it's supportive of what you're doing, yeah yeah, yeah, yeah, that's big. So someone who's not just gonna be like, oh well, why are you even doing this? Anyways, I don't know You're like no, just answer the question.
Speaker 1:By the way, usually when they ask you why you're doing this, anyways, it's really them. They're nervous about it, they would be nervous to do it, and so then they're asking me why you'd wanna do it. Ignore, don't see that as a sign, but I do think you need to check this, because and the reason I say no one in your company, because I've seen it time and time again where maybe you love ghosts and you love to talk about ghosts and you know all the things about ghosts, but the other people on your team think that's kinda weird.
Speaker 2:So if you went to them and said I'm gonna talk about ghosts.
Speaker 1:They're like that's not gonna help you through business. But the reality is a lot of people like to talk about ghosts and they like to talk about ghosts online, and those people like to buy stuff. So why can't you freaking talk about ghosts? You can, but if you go to your team, they're gonna judge it because they wouldn't talk about it necessarily. But that, so that just means you're gonna find other people. That's good for everybody.
Speaker 3:Yeah, I feel like that. Okay, so we're walking away with three kind of action points that we're working with today. So what's your zone of genius? Zone of genius, what's your safe word? Yep, I'm asking you to get it and talk to somebody who supports you. Yep, get their opinion and if it's like, yes, I see that that's what you like, or that doesn't make sense for you, what the heck?
Speaker 1:Get their gut reaction and stay off Canva the extra stuff. I can't go to the base.
Speaker 3:And stay off the extra stuff. Don't waste your time on it. Yet We'll let you know when it's worth looking into Exactly.
Speaker 1:We'll do it. What's going on in your world, Missy and Nashville?
Speaker 3:Oh gosh, okay you guys. Last week we packed up the house, packed up the pod, drove down to Nashville the car and the dog, Dogs, staying with a friend. We're in the hotel for a few more days and then we're moving into our apartment and I Are you moving in early? We're moving in on the 13th. Has it been a month? The month would be the 18th. So I wanted just some wiggle room. Yeah, let's go back and forth. Yeah, I just didn't want to do it during the work week, so I chose Friday.
Speaker 1:So you moved too, and I'm ready. I know you're ready, I feel it, I feel you're very ready.
Speaker 3:I feel like I lost the pizzazz because I was thinking about it. We have been moving for a month and a half because we were on the island, I brought stuff back and then was in Michigan for a week and then I had to go back and get Jeremy and then move part two, and then we did that with the house too. Like it's just been a very long process, and I'm just a little petered out.
Speaker 1:You definitely have done the long move route, and you've done the bulk of it, and so I can see why you're like okay, I'm ready for a break. Woo, that was a lot.
Speaker 3:I'm ready, yes, for life, to get a little normal. What our new normal is? I'm ready to figure it out.
Speaker 1:That's me. How about you? What's been going on in my world? I can't remember. Oh well, wait, I was watching gymnastics up the wazoo last week, which gave me life, because we're like 42 weeks away from the Olympics.
Speaker 3:That's it that is it so far? Still, that's so far.
Speaker 1:Not according to NBC.
Speaker 1:They're like acting like it's tomorrow. Yeah, 42 weeks, it's less than a year, so that was super exciting. And then also we are working on we are designing our bedroom with a designer from Havenly and we met with her last week and she totally got our like. She got it. So this week we meet with her again and she's gonna go like they do stage one like this is what I'm thinking about and they show us three different designs and we picked one and now she's doing like a mood, like that was the mood board, and now it's like a concept board. We meet with her again and then she's gonna make it 3D, which is gonna make me so happy, which you know what I learned, which I thought was really interesting my man, scott, does not understand the concept of a mood board or a concept board, and I realized he didn't.
Speaker 1:I'm like you didn't grow up with magazines and he was like well, yes, I did. I'm like those kind of magazines, dude. I mean like I had tons of magazines, right, and what was the one? Simple, was it something simple? There was the one that was like kind of like your had more home stuff and I don't know, I had tons of magazines and we'd rip things apart and we'd put things in mink collages. So I understand that when you do something or I understand Pinterest for those of you who don't remember magazines and so, like that mood board, I know is not gonna be the thing, but it's going to be like the feel he would be like I don't, I like that picture right over there, I don't like that one next to it. I'm like darling, do you like the concept? And so when he saw this one, he was super like I don't know, it looks kind of different and he was taking it literally and it was interesting.
Speaker 1:As she wrote. She's like if it's hard for you to understand it on the 2D, don't worry. On the 3D it'll come together. And I read that like who? Would that be hard for my husband? My husband.
Speaker 3:So she must. Yeah, that's a man brain thinking versus a female. We need the vibe, the flow, like okay, before we go straight to 3D, like I need to feel the mood to make sure I like it.
Speaker 1:Yes exactly so. Anyway, that was really exciting. So, I can't wait to show y'all what it's gonna look like Good time. So that's what I can remember, that I can tell you today. I know there's something else, but yeah yeah that's it.
Speaker 3:That's it for now, I suppose For now, yep. See y'all later. See you guys next week.
Speaker 2:Thanks for listening to another episode of Rocks Talks. We would love for you to help us get this message out to other network marketers. If you could follow rate review wherever you are listening to this episode, we would greatly appreciate it. And hey, if this episode speaks to you directly, take a screenshot of you listening on your device and post it on Instagram stories. Be sure to tag us over at Rocks Talks.
Speaker 1:Always remember you're not ahead, you're not behind, you're exactly where you're supposed to be and we'll see you next week for another episode of Rocks Talks explaining.